ROI du Rotin – growthconversion.com

ROI du Rotin

ROI du Rotin is a Shopify‑based online store specializing in beautifully crafted rattan furniture and décor. Their team wanted a more reliable way to measure the effectiveness of their marketing and optimize ad spend. Like many e‑commerce brands, accurate tracking and event reporting were crucial to scaling their growth.

Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: They Were Missing Important Sales Data

ROI du Rotin is a Shopify store that sells beautiful rattan furniture. They needed a better way to see if their ads were working, but their tracking was incomplete.

The website failed to record key customer actions. It missed when people viewed products, added items to a cart, or completed a purchase.

This meant their Google and Facebook ad campaigns were running on bad data. They couldn’t see the full customer journey or confidently decide where to spend their money.

Before

Our Solution

Our Fix: A Complete and Accurate Tracking System

We built a new tracking system to give ROI du Rotin clear, reliable data.

Here is what we did:

Fixed Data Collection: First, we fixed how their Shopify store gathers data. This made sure every important customer step was captured correctly.

Created a Central Data Hub: We used Google Tag Manager to send all of this new data to a private server. This server became the single source of truth.

Sent Better Data to Ads: We sent clean data directly to Facebook and Google. For Google Ads, we included extra details like customer emails to help match sales to the right ad clicks.

Made Tracking More Reliable: We set up the entire system to run on their own domain. This makes tracking more private and prevents it from being blocked.

After

Results

The Outcome: Data They Can Count On

The new setup gave ROI du Rotin the accurate data they needed to grow.

They can now see every step customers take, from viewing a product to buying it.

Their Google Ads campaigns are more effective because they are optimized with real sales data.

Facebook receives high-quality information, which keeps their ads running strong.

Their tracking system is now built for the future and ready for a web without cookies.

Client Feedback

Ahmed has deep tracking knowledge. He understand the clients requirement very fast and give perfect solution.

Stephen,

ROI du Rotin

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