GSC Weddings – growthconversion.com

GSC Weddings

GSC Weddings is a creative team that captures love stories through beautiful photography and videography. They already had a strong online presence, but they wanted to make sure their Facebook Ads were working smarter, not harder. To do that, they needed a more accurate way to track leads and understand which ads were truly driving results.

Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: They Were Missing Customer Leads

GSC Weddings captures love stories with beautiful photos and videos. They used Facebook ads to find new clients, but their tracking system was outdated.

They relied on the old Facebook Pixel, which doesn’t work well anymore. Because of new browser and privacy rules, they were missing leads in their reports. They couldn’t be sure which ads were actually bringing them new business.

They needed a more reliable way to send information to Facebook.

Before

Our Solution

Our Fix: A Modern and Direct Data Connection

We built a modern tracking system to solve the problem. It sends data directly from their website’s server to Facebook, which is far more accurate than the old pixel.

Here is what we did:

Set up the Facebook Conversion API (CAPI): We used Google Tag Manager to create this direct link to Facebook.

Tracked Every Lead: We set up the system to track every time a potential customer filled out a form.

Improved Data Matching: We included extra details, like a person’s name and email, with each lead. This helped Facebook match the lead to the right user.

Increase EMQ: This new setup raised their data quality score to a 9 out of 10, which helps ads run more effectively.

After

Results

The Outcome: Clearer Data and Better Ads

With the new system, GSC Weddings has clear and trustworthy data.

They now capture every single lead from their Facebook ads.

Their ad campaigns work better because they are based on real information.

GSC Weddings now has better reports, improved ad results, and a system that is ready for any future changes to online privacy.

Client Feedback

Very impressive work. Track my lead event successfully.

Stephen,

GSC Weddings

See our Casestudies

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