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FoodSafePal

FoodSafePal is a online platform providing accredited food safety training. It offers Food Handler Card courses and Food Manager Certification prep, accepted by most health departments. The site is ANAB-accredited and also supports group training for businesses.

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Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: Their Ad Reports Were Incomplete

FoodSafePal helps businesses with food safety. They used Google and Facebook ads to find customers, but their tracking system was unreliable.

This caused several problems:

  • It missed key customer actions, like when someone bought a product or used their “Find Your State” tool.
  • They lost data to ad blockers and privacy updates.
  • Their ad platforms were working with incomplete information, which hurt results.

Before

Our Solution

Our Fix: One System for All Platforms and Events

We built one central tracking system to send the same, accurate data to all their marketing platforms.

Here is what we did:

  1. Connected All Platforms: We made sure that Google Ads, Facebook, and Google Analytics all received the same correct data from our new server.
  2. Tracked Every Important Event: We set up tracking for the key steps a customer takes. This includes:
    • Purchase
    • Begin Checkout
    • Find Your State
  3. Sent Better Data to Ads: We safely sent extra details like emails and names. This helps Google and Facebook match sales to the right ad clicks.
  4. Made the System Reliable: The system runs on a private server with its own domain, so it works consistently and is ready for the future.

After

Results

The Outcome: Clear Data and Better Ads

FoodSafePal now has a reliable tracking system that gives them clear insights.

  • Accurate Reports on All Platforms: Their data in Google Ads, Facebook, and GA4 is now consistent and trustworthy.
  • Improved Ad Performance: With clean data, their ad campaigns run more efficiently, leading to a better return on their spending.
  • Full Customer View: They can now see every important action customers take, which helps them make smarter marketing decisions.
  • Ready for the Future: Their tracking is built to last and works with all modern privacy rules.

Client Feedback

We hired Ahmed to set up Google Ads conversion tracking via Google Tag Manager, and the entire process was smooth and efficient. Thanks

Stephen,

 FoodSafePal

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