Literas – growthconversion.com

Literas

Literas.mx is a online retailer and manufacturer specializing in bunk beds and loft-style beds made from steel and parota wood. They offer various models (single, double, triple, with desk, mixed) and emphasize strength (supporting up to 400 kg), free shipping in CDMX, and nationwide delivery. The site markets both premium and affordable lines, with wholesale discounts and customization options.

Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: Their Ad Reports Were Missing Information

Literas.mx is a Shopify store in Mexico that sells bunk beds. Their basic tracking setup was not giving them the full picture of their customers’ actions.

This created several challenges:

Their Shopify tracking was missing key steps in the buying process.

They had no way to track when people clicked their WhatsApp button, a key way they connect with customers.

This meant their Facebook and Google ads were running on bad data, which hurt their performance.

Before

Our Solution

Our Fix: A Complete Tracking System for All Platforms

We built a new, complete tracking system to give Literas.mx a clear view of their marketing.

Here is what we did:

Fixed Their Store’s Data: First, we fixed how their Shopify store collects data, making sure it captured every important customer action.

Connected All Ad Platforms: We connected all their ad platforms: Facebook, Google Ads, and Google Analytics, so they all receive the same, accurate information.

Tracked Every Key Action: We tracked every step of the buying process. We also set up special tracking for every single click on their WhatsApp button.

Sent Better Data to Ads: We sent extra details, like emails, to Facebook and Google. This helps their ads find the right people and match sales to the right clicks.

Made the System Reliable: The whole system runs on a private server with its own domain. This makes it more secure and ready for the future.

After

Results

The Outcome: Clear Data and Smarter Marketing

Literas.mx now has accurate data they can use to grow their business.

They can now see the entire customer journey, from the first click to the final sale.

For the first time, they can measure how many customer chats start from their website.

Their ad campaigns on both Google and Facebook are more effective because they are based on accurate data.

Their tracking is now built to last and is ready for any changes to online privacy rules.

Client Feedback

Very impressed. I have a very busy work schedule, Ahmed was very patient with my delays. Great communication, did everything I needed.

Stephen,

Literas

See our Casestudies

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