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BuildingConsulting

BuildingConsulting is a professional building consultancy firm in Ireland, offering a wide range of services including architectural design, structural engineering, damp surveying, fire protection, sustainability, and smart building integration. With clients across multiple industries, the company needed accurate tracking to measure marketing performance across various ad platforms.

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Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: Their Ad Tracking Was a Mess

BuildingConsulting.ie is a top consulting firm, but their ad tracking was disconnected. With ads running on seven different platforms, they had no single source of truth.

This created major issues:

  • Their ad reports didn’t match, so they couldn’t trust the data.
  • They couldn’t tell which ads were actually bringing in new customers.
  • They were losing important data because of ad blockers and privacy rules.

Before

Our Solution

Our Fix: One Central System for Everything

We built one central tracking system to manage all of their ads from a single place.

Here is what we did:

  1. Connected All Ad Platforms: We connected all their ad accounts—Google, Facebook, TikTok, Pinterest, LinkedIn, and Microsoft—so they all receive the same, accurate data.
  2. Tracked Every Customer Action: We set up tracking for every key action a customer could take. This included viewing a specific service, clicking to call, or starting a chat.
  3. Sent Better Data to Ads: We sent extra details, like emails, to help the ad platforms find the right people and attribute leads correctly.
  4. Made the System Reliable: The whole system runs on a private server, so it’s reliable and bypasses ad blockers.

After

Results

The Outcome: Clear Data and a Better Return

BuildingConsulting.ie now has a powerful, unified view of all their marketing efforts.

  • They have a clear and accurate view of their marketing across all seven platforms.
  • Their lead tracking is now highly accurate, thanks to better data quality.
  • They can see exactly which services and ads are generating leads and phone calls.
  • This allows them to spend their ad money smarter and get a much better return.

Client Feedback

Ahmed is very communicative and has great knowledge of GTM and conversion tracking. Helped us to get our tracking finally working! Would recommend to hire him, great job!

Stephen,

 BuildingConsulting

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