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Casa Ferro

Casa Ferro is a furniture brand specializing in industrial-style wooden and steel pieces like dining sets, parota wood tables, bunk beds, shelves, and benches. They offer nationwide delivery, installment payments, and have a showroom in Mexico City, focusing on durable craftsmanship with rustic and modern designs.

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Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: They Were Missing Key Customer Actions

Casa Ferro is a Mexican furniture brand that sells online. Their basic Shopify tracking was not enough to see what their customers were really doing.

This created a few problems:

  • Their tracking missed important steps in the buying process.
  • Most importantly, they had no way to know how many people clicked their WhatsApp button, a key way they talk to customers.
  • Their Google Ads were not getting accurate data, which hurt performance.

Before

Our Solution

Our Fix: A Complete Tracking System

We built a new, complete tracking system for Casa Ferro using Google Tag Manager and a private server.

Here is what we did:

  1. Fixed Data on Their Store: We started by fixing how their Shopify store collects data, making sure it captured every important customer action.
  2. Tracked the Full Customer Journey: We set up tracking for every step, from when a customer first looks at a product to when they complete a purchase.
  3. Added Special WhatsApp Tracking: For the first time, we set up a system to track every single click on their WhatsApp contact button.
  4. Sent Better Data to Google Ads: We sent extra customer details, like emails, to Google Ads. This helps it match sales to the right ad clicks.
  5. Made the System Strong and Private: The whole system runs on a private server with its own domain, making it more reliable and secure.

After

Results

The Outcome: Clear Data and Smarter Ads

Casa Ferro now has a clear picture of how their customers shop.

  • They can see every step a customer takes, from browsing to buying.
  • For the first time, they can measure exactly how many leads come from WhatsApp.
  • Their Google Ads campaigns now work better because they are based on accurate sales data.
  • Their tracking is built to last and is ready for any future changes to online privacy rules.

Client Feedback

Ahmed did a great job and was very knowledgeable. I had him add google ads tracking to a go high level page. Worked great

Stephen,

 Casa Ferro

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