Samguk – growthconversion.com

Samguk

Samguk is a online store specializing in Korean food products — offering items like ramyeon, sauces, snacks, seaweed, and ready meals. They feature multiple categories (bowls, spicy, non-spicy, new items) and display their top products and recommended sets prominently. Contact info, store working hours, and links to delivery, payment, and social media are provided on the site.

Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: Their Facebook Ads Weren’t Getting Good Data

Samguk is a Ukrainian online store that sells Korean food. They used Facebook ads to find customers, but their tracking was not working well.

This caused a few key problems:

Their old tracking pixel missed sales and other important actions.

The data quality was low, which made their ads less effective.

They did not have a modern system to track data privately and securely.

Before

Our Solution

Our Fix: A Direct Data Connection to Facebook

We built a new server-side system to send clean, accurate data directly from their website’s server to Facebook.

Here is what we did:

Built a Central Data Hub: We used Google Tag Manager to create a private server. This server now collects all website data in one place.

Tracked the Full Customer Journey: We set up tracking for every step a customer takes, from viewing a product to adding it to the cart and completing the purchase.

Sent Better Customer Information: We safely sent extra details like emails and names to Facebook. This helps Facebook match sales to the right people, which makes ads work better.

Made the System More Reliable: The entire system runs on a private domain. This protects it from being blocked and ensures the data is accurate.

After

Results

The Outcome: Accurate Data and Better Ads

The new setup gave Samguk the clear data they needed to improve their ads.

Their Facebook data quality score jumped to an excellent 9.3 out of 10.

They now capture every single sale without missing any data.

Their Facebook ads are much more effective because they are based on real, accurate information.

Their tracking is now built to last and works with all modern privacy rules.

Client Feedback

always a pleasure working with Ahmed, great delivery time and work. Highly recommend.

Stephen,

Samguk

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