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Vhedia

Vhedia sells car head units with Apple CarPlay & Android Auto, offering full customization and firmware updates. It provides a 3-year warranty, includes an OBD2 scan tool for diagnostics, and focuses on high-performance vehicle multimedia systems.

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Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦ Clean Tracking, Every Time ✦

The Challenge

The Problem: Their Ad Tracking Was Broken

Vhedia sells smart car solutions and runs Facebook ads to find customers. But their ad tracking system was not working correctly.

This created some major issues:

  • The old Facebook Pixel missed important actions from customers.
  • Their first attempt to build a better system failed, so no data was getting through.
  • The quality of their data was low, which meant their ads were not performing well.

They needed a reliable way to track both sales and customer leads.

Before

Our Solution

Our Fix: A New System That Just Works

We built a new server-side tracking system to send perfect data directly to Facebook.

Here is what we did:

  1. Solved a Technical Problem: First, we found that the standard setup was not sending any data. We quickly switched to a different tool that worked perfectly.
  2. Tracked Everything Important: We set up tracking for every key action. This included all the steps for making a sale and every lead sign-up form on their website.
  3. Sent Better Data to Facebook: We included extra customer details, like names and emails. This helps Facebook match sales and leads to the correct ad.
  4. Made the System Strong: The entire system runs on a private server with its own domain. This makes it fast, secure, and ready for the future.

After

Results

The Outcome: Clear Data and Better Ads

Vhedia now has a powerful and accurate tracking system they can trust.

  • Their data quality score in Facebook is now an excellent 9.3 out of 10.
  • They can now see exactly which ads are driving sales and which are bringing in new leads.
  • Their ads are more effective because they are based on complete and accurate data.
  • Their tracking is now built to last and is ready for any changes to online privacy rules.

Client Feedback

Ahmed is very communicative and has great knowledge of GTM and conversion tracking. Helped us to get our tracking finally working!

Stephen,

 Vhedia

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